Skating has been built backwards. We Are
Fixing It.
A global movement that protects skaters, guides parents, upgrades coaching, challenges outdated systems, and builds a modern pathway for the next generation.
WHAT SKATER FIRST STANDS FOR
Protect the Skater
Safety, psychology, development.
Long-term progress over short-term pressure.
Empower the Parent
Clarity. Expectation-setting. Healthy support.
Elevate the Coach
Modern coaching. Better communication. Athlete-first leadership.
Challenge the System
Judging. Politics. Development pathways.
If it harms skaters, we challenge it.
THE SKATER FIRST GUIDES
Twelve clean guides built to upgrade how the sport thinks, teaches, and develops.
- Skater Guide
- Parent Guide
- Coaching Guide
- Athlete Guide
- Judge & Federation Guide
- Industry Guide
- Competition & Development Guide
- Life Pathway Guide
- Adult Skater Guide
- Teenage Skater Guide
- Young Kid Parent Guide
- Platinum Guide
THE SKATER FIRST FUND
A support engine for the next generation.
What It Supprts:
- Training.
- Travel.
- Opportunity.
- Families under pressure.
- Creators growing the sport.
Where It Comes From:
- ONE Blades revenue
- ONE Motion apparel
- Creator Program
- Community support
- Partnerships
THE NEW SKATING PATHWAY
Skating used to have one route. Now it has two.
1
The Traditional Path
Train. Test. Compete. Perform. Coach.
2
The Modern Path
Create. Tell stories. Build an audience.
Skating as a career through content.
Powered by ONE Blades and the Creator Program.
Creator Skaters
Skaters who earn through content, community, and creativity. Powered by ONE Blades.
WHY SKATER FIRST MATTERS
The reality:
Kids burn out too early
Parents are confused
Coaches are under supported
Federations move slowly
Most skaters have no path after 18
The system rewards silence instead of development
Skater First rebuilds the foundation. ONE Blades exists to build the future.
ONE MOTION APPAREL
Clean design. Skater-led. Purpose-driven.
Apparel that funds the mission and gives skaters a brand built for them.
JOIN THE MOVEMENT
Get inside the system where the future is being built.
THE SKATING CEO
Adam Jukes
Founder of ONE Blades and Skater First
A lifetime in skating. A career rebuilt through truth, systems, and reinvention. Building the movement that puts skaters first and challenges everything that has held the sport back.